4/28/2023 0 Comments Rolling stones logo pop art![]() In a meeting with the designer some months later, Jagger was more specific, Pasche recalled: He wanted “an image that could work on its own … like the Shell Petroleum logo. This time, in a letter dated April 29, 1970, Bergman specifically asked Pasche “to create a logo or symbol which may be used on note paper, as a programme cover and as a cover for the press book.” ![]() Pasche was contacted shortly after by Jo Bergman, the band’s personal assistant. The second and final version, which harked back to the aesthetics of the ’30s and ’40s but also included a Concorde turbojet, was more pleasing. “I think it was possibly to do with the color and composition,” Pasche told the Victoria and Albert Museum in 2016. Pasche met with Mick Jagger to discuss ideas for the poster, and returned to the frontman with a design a week later. The art school recommended Pasche, a Master of Arts student in his final year. The band was looking for an artist to create a poster for its 1970 European tour. (I included other witnesses to its history, as well.)Įarly in 1970, the Royal College of Art in London was contacted by the Rolling Stones’ head office. But I caught up with Pasche, 74, in London by telephone last week, for a glimpse into its back story. The logo was to be displayed later this month in “Revolutions: Records and Rebels 1966 - 1970,” an exhibition at the Grande Halle de la Villette in Paris that has been postponed because of the coronavirus outbreak. But when it was commissioned in April 1970 its designer, John Pasche, had little idea how popular - and lucrative - it would become. And while many who love it are fans of the band, the logo has in many ways transcended the Stones. Over 50 years, the legendary “tongue and lips” of the Rolling Stones has been emblazoned on everything from T-shirts and lighters to stage sets, appearing in countless variations throughout the decades. It quickly became ubiquitous and, ultimately, the most famous logo in rock ’n’ roll. It began life as a tiny emblem, something to adorn a 45 r.p.m.
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